Sports teams represent key role models in society. This privileged position is not taken for granted at Land Rover BAR. We believe our influence should extend far beyond the race course. There is an opportunity for all sports teams to become truly sustainable businesses. We plan to lead the way by educating and inspiring younger generations, who will then drive sustainability forward instinctively.
We are working on our goal in five different areas; Leadership, Technology, Innovation, Integrity and Stewardship.